Memo believes in two things » 1) Hard work, and 2 Never giving up.

NY Times via YouTube »

In a cluttered world of boutique fitness studios and high-end gear, Guillermo Piñeda Morales reminds us that we don’t need much to be our best.

In the Video Op-Ed above, we trail Guillermo Piñeda Morales, a.k.a. Memo. He clocked a 2:28:42 at this year’s Boston Marathon, placing him in the top 10 marathon runners for his age group globally. That’s very fast.

The American fitness industry is worth $30 billion, but Memo’s not in on the trend. He won’t pop up in your Instagram #fitspo feed and you won’t get a glimpse of him at your gym. But if you’re at the New York City Marathon this Sunday — or if you have a resolution to run a marathon next year — Memo is likely to be whizzing past you.

What’s Memo’s trick? Well, you can find that in the video. But it’s far simpler and cheaper than anything else out there.