Andy Wright, Atlas Obscura:

In recent years, metal detecting has hit a kind of pop cultural sweet spot: The National Geographic Channel produces a reality show called Diggers and the BBC comedy The Detectorists, which follows the exploits of a fictional metal detecting club, has scored critical acclaim. Enthusiasts can indulge in punny t-shirts (“I dig booty”) or groove to 13 songs about metal detecting by Nashville singer Whit Hill (album name: “I Dug It up”.) Even former Rolling Stones bassist Bill Wyman has caught the bug and sells a signature metal detector. (It literally has his signature emblazoned across the front panel.)

Detectors frequently post videos of their hunts and finds on YouTube. This was how Guttuso got noticed; his videos that earned him a following among fellow hunters, who asked him to take them out detecting. It wasn’t long before he sensed an opportunity, left his fulltime job at a big drug company and started History Hunts in 2007. In addition to leading metal detecting tours in near his rural Virginia home, he has taken groups shipwreck detecting in Florida, gold prospecting in Nevada and relic and coin-hunting all over the southern U.S. He also leads international trips to Essex County, England.

More: Class ring dug up in Newfoundland returned to Vietnam vet 50 years later – CBC