In partnership with iFixit, Patagonia customers can learn product care and basic sewing techniques like sewing a button or how to thread a sewing machine, while product guides across a variety of categories like outerwear and luggage help with even more advanced repairs like replacing zippers on jackets or handles on bags and leather goods.

By enabling customers to make repairs to their goods as well as keep what they already own, Patagonia adds value to its brand by making customers feel like their clothing is something to keep for a lifetime, further strengthening the connection they feel with the brand.

Patagonia has also published a lengthy Product Care Guide on iFixit that includes detailed instructions for laundering rain jackets and reapplying DWR, removing stains, and caring for the wide range of fabrics and materials that the company uses.

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